How we delivered

• Sponsorship of Alexis Conran’s Weekend Afternoon Show delivered strong contextual relevance during a high-engagement daypart, keeping Blacklane top-of-mind for Times Radio listeners planning their weekend travel.

• We developed a bespoke weekly feature, “Arriving in Style,” where Alexis Conran welcomed high-profile guests, including the Director of the Hampton Court Palace Festival, to spotlight must-attend summer cultural events, positioning Blacklane as the premium way to transform every journey into part of the experience.

• Following a successful initial sponsorship, Blacklane extended the partnership throughout summer, adding geo-targeted digital audio to reach London listeners and boost uptake of their on-demand app.

The Brief

Fever-Tree wanted to have presence at prestigious events to target ABC1 Women 45+ with the goal of increasing sales of their new Fever-Tree Cocktail Mixers

The Big Idea

Provide Standout for Fever-Tree at Wimbledon 2025 by becoming Times Radio and Virgin Radio’s Tennis Updates Partner

How we delivered

• Times Radio and Virgin Radio shone a spotlight on Fever-Tree during the summer’s premier tennis event, Wimbledon, by sponsoring the station's Tennis Updates. Airing multiple times daily throughout the tournament, Fever-Tree received credits alongside these updates promoting their new cocktail mixers.
• On the first day of Wimbledon, Fever-Tree sponsored a Live OB from the queue with Times Radio’s Rosie Wright rewarding lucky interviewees with Fever-Tree hampers to enjoy throughout the summer.
• Fever-Tree also sponsored a weekly review feature in Times Radio’s Early Breakfast show on Friday’s to round up the activity from that week at Wimbledon, with promos alongside the feature.

The Brief

Drive awareness and excitement of the new and improved Whopper, highlighting the campaign ‘can’t improve perfection, but we’ve tried’ messaging.

The Big Idea

To celebrate the relaunch of the iconic Whopper, talkSPORT created a series of bespoke features spotlighting perfection in sports. From iconic teams like Manchester United's Class of '92 and Arsenal's Invincibles to legendary managers such as Arsene Wenger or unforgettable clashes. 

The Task

To position BMW as a pioneering brand for sustainability and a champion in ecotourism by raising awareness of their National Park partnership and the ways in which they are supporting biodiversity. Using multiple Times platforms to promote this messaging including some high impact formats and radio.

The Big Idea

Take only memories. Leave only footprints. But how does this work when you need to drive to access the wilderness? We showed how BMW is tackling this with its groundbreaking network of EV chargers in our National Parks, by putting words into action with its Joy of Nature initiative. Our big-impact creative was inspired with the beauty of our landscapes and showed how BMW enables us to reconnect with nature on a deeper, more thoughtful level.

Good for nature. Good for us.

Times Earth Takeover

For one week, BMW roadblocked all editorial content which sits within the Times Earth section of the website. Times Earth was launched in 2021 and is a new digital hub for all news about our planet, climate change, sustainability problems, initiatives and solutions. It is a place for our journalists to report on engaging stories, research and studies from around the world and take a deep dive economic look at sustainability to help readers and businesses make better-informed decisions.

The activity garnered 61, 758 impressions and a click thru rate of 2.99% well above our 0.05% benchmark.

Times Radio

BMW x National Parks became the exclusive sponsor of afternoons on Times Radio, with Mariella Frostrup and Ruth Davidson.

We were tasked with raising awareness of the BMW x National Park partnership and the benefits it has on the environment, travelling emission free and supporting biodiversity, as well as help highlight BMW’s mission of enabling more low-impact enjoyment of our landscape. Showcasing BMW as a pioneering brand for sustainability and responsibility leader in driving change. This was achiewved through sponsorship and bespoke content within Times Radio shows above.

This activity reached 730, 431 adults.

The Task

To educate and demonstrate how BT can empower UK businesses all over the country, driving awareness and preference towards the BT Business brand and the variety of services they provide.

To create stand out and differentiation within an increasingly competitive market, with business owners often being time poor resulting in default bias and poor decisions.  Potential for some business owners to feel BT is too mass market and not relevant to their specific business needs.

The Big Idea

Whether you're the skilled artisan getting up at the crack of dawn to bake fresh croissants for your bustling high-street bakery or the CEO of a tech startup who logs on in the middle of the night to take meetings with different time zones, the dynamic landscape of business in 2024 means that 24-hours look very different depending on your business.

To show how BT Business has got the back of Britain’s businesses with its 24-hour support, reliability, and security, we will invite our audience to join us to spend the day with some of Britain’s business owners.

The Task

Convince key decision makers and urban professionals that Revolut can be trusted to combat fraud

Revolut has enjoyed enormous growth in recent years, but as they’ve grown they’ve also become a target for fraudsters and have seen a spike in fraud cases over recent years.

With these rises in fraud cases and lobbying from traditional banks who see fintech brands as a threat, the negative stories around fraud have tended to outweigh the plenty of positive stories of fraud detection which exist.

In order to turn the tide, our job was to encourage key decision-makers and younger urban professionals to believe that Revolut is a responsible fintech company with excellent protections & controls against customer fraud.

The Brief

To make consumers aware of Virgin Atlantic’s new offering of luxury holidays to the Maldives by cutting through the noise of the travel market, and make Virgin Atlantic Holidays the prefered provider when choosing a holiday to the Maldives.

The Big Idea

Escape to paradise with Virgin Atlantic: Win a Luxury Maldives Getaway

How we delivered

• We ran a month long promotion on both, Times Radio & Virgin Radio UK,  the number ones AB & ABC1 profiling stations.
• This promotion ran for one month on both stations offering the chance for one lucky listener to win the trip of a lifetime for two in the Maldives, staying at the world class Sun Siyam Resort all thanks to Virgin Atlantic Holidays.
• This was also supported with social posts redirecting to enhanced competitions pages where listeners will need to register to be in with a chance to win.

The Task

A boy born in the UK in 2021 can expect to live 4 years less than a girl. In England, the suicide rate is three times higher for men than women. Almost two in five UK men die prematurely. The poor state of men's health in the UK can have a long-lasting and profound impact on those around them. 

We wanted to shine a light on the real face of men’s health by sharing the inspirational stories of men and those around them who are making a difference, while urging people to sign-up and join the cause to share their experience and change the face of men's health.

The Task

Raise awareness of the ‘Bring Back The Biscuit Break’ PR Campaign and spark national conversation around the importance of biscuit rituals.

Rally the nation to fall back in love with and talk about McVitie’s biscuits by showing the role McVitie’s play in British Culture while using the Biscuit Break as a vehicle to discuss rituals, behaviours & fuel nostalgia of the brand.

The Big Idea: 

We love biscuits, we eat more than any other country… but are we giving them the time and respect they deserve? 

In partnership with McVitie’s, The Sun is going to bring back the biscuit break by doing what we do best, rallying the nation to join a worthwhile cause. 

Sparking debate, tapping into the emotional benefits of a shared experience and raising awareness of the need to give the humble biccie the props they deserve in a fun and engaging cross-platform campaign.

Together we’ll rally the nation to back the return of the biscuit break in the lead up to National Biscuit Day on 28th May.